top of page
Website Graphics (2).png

Methodology

VMPL Website Graphics (1).png

Introduction: 
We are committed to continuously enhancing our offerings, enabling our retail partners to elevate their customer experience.  Our dynamic and agile approach ensures swift collaboration and effective results.


Goals of New Product Introduction Methodology:
A. Align with Your Values: Gain a deep understanding of your unique business landscape, including your brand identity, target audience, inventory strategies, KPIs, objectives, and challenges.
B. Develop an Initial Common Process: Facilitate faster engagement and continuous improvement in understanding the market and enhancing the customer experience.
C. Deliver optimal results.


Each phase of our process can be tailored to your needs, or we can integrate seamlessly with your New Product Introduction (NPI) processes.

Analysis Phase

Goals:

  1. Brand Alignment and Market Needs: Understand your brand, goals, strategies, current market trends, and customer preferences.

  2. Evaluate Competitors: Assess competitor products and their market positioning.

  3. Define Success Metrics: Establish clear metrics for success.

​

Activities:

1. Brand Alignment and Market Research:

  • Conduct discovery sessions to learn about your brand identity, values, objectives, and strategies.

  • Perform surveys and focus groups.

  • Analyze current market reports and trends.

2. Competitor Analysis:

  • Review competitor products, pricing, and customer feedback.

  • Identify market gaps.

3. Success Metrics Development:

  • Define KPIs such as target sales volume, market share, and customer satisfaction.

​

Success Metrics:

  1. Number of surveys and focus groups conducted.

  2. Comprehensive competitor analysis report.

  3. Established KPIs for product success.

Design Phase

Goals:

  1. Develop Concepts: Create unique and appealing product concepts by transforming insights from the analysis phase into innovative designs that align with your brand identity and market demands.

  2. Market Testing: Validate the product concept with potential customers.

  3. Plan Demand and Marketing: Prepare demand forecasts and marketing strategies.

​

Activities:

1. Concept Development:

  • Review existing samples to inspire and direct product line development.

  • Collaborate with designers to create prototypes.

  • Assess the feasibility of various materials considering cost and sustainability.

2. Market Testing:

  • Distribute samples to selected customer groups.

  • Collect feedback and refine the product.

3. Demand Planning and Marketing Plan:

  • Forecast demand based on market testing feedback.

  • Develop a comprehensive marketing plan, including digital, print, and social media strategies.

​

Success Metrics:

  1. Number of prototypes developed, tested, and approved for launch.

  2. Positive feedback percentage from market testing.

  3. Detailed demand forecast and marketing plan.

Product Launch Phase

Goals:

  1. Initiate Product Sales: Successfully launch the product.

  2. Scale Production and Sales: Increase production and expand market reach.

  3. Monitor Performance: Continuously track product performance and customer feedback.

 

Activities:

1. First Orders:

  • Launch the product on selected platforms.

  • Utilize pre-launch marketing to generate interest.

2. Ramp-Up:

  • Scale production based on initial demand.

  • Expand distribution channels.

3. Performance Monitoring:

  • Use analytics tools to track sales and customer feedback.

  • Adjust strategies based on performance data.

 

Success Metrics:

  1. Number of units sold in the first month.

  2. Rate of production.

  3. Customer satisfaction ratings and repeat purchase rate.

bottom of page